After the highly successful T-Mobile Dance campaign, T-Mobile comes up with another brilliant campaign; no not another dance campaign, but a 'karaoke session' campaign instead. The crowd that turned up had the surprise of their life not knowing that they would be singing a rendition of The Beatles' massive hit, "Hey Jude" together in front of Trafalgar Square in London. Microphones were passed out randomly to the crowd and as soon as the music came on, the lyrics came scrolling off a large projector in the middle of the square. Even 'Pink' was there ;) Amazing crowd vibe indeed!

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